Who renders best? : The 4Ps of good rendering service

Oct 2, 2021

21 mins

How do you choose between what’s right and more right? The feeling when asked with this question feels the same when you have a lot of good rendering businesses to choose from. So you ended up asking, who does it best?

Your concern

You've probably heard how technology helps automate everything, including architecture and design or, you've seen it yourself. The projects that you only used to see via 2d can now be seen more vividly through 3d rendering. Through this advancement, you get to see how your project could look even before it's completed. And through 3d rendering, you get to market your project quickly if you're a realtor, and if you're a home builder, you'll get to settle things with your client easily. But here's the thing, it comes with a cost, and if you're not careful with how you plan your finances, it could eat a big chunk of your capital. So to help you resolve this concern, we've prepared some tips that you need to know before getting a rendering service.

The 4Ps

If Marketing utilizes 4Ps to guide them with their strategy, we at PG would like to have our version of it, and this version will hopefully help you get the best in this field. So join us as we dive into the details of each Ps of good rendering service. 


We are often captured by beautiful renderings --images of homes with fantastic furniture and perfectly-angled rooms with modern designs. But are these proofs enough for you to be persuaded? What else should you look for in their product? Here are some guide questions: 

Are the sample renderings completed with the following: 
  • Detailed windows
  • Landscaping
  • Nice appliances
  • Excellent interior design and precise furnishings
  • Siding
  • Soffits
  • Trim

A good rendering should be able to showcase even the most unnoticeable part of the home. It should make the client realize the need to place such a feature because it was presented so beautifully to be ignored. 

Can you expand the images to see them in full detail? 

Whenever you ask for a rendering sample, make sure that they are not only giving you small images that couldn't be expanded. If most of their models are only presented in a smaller format, then don't go after their service even if you already fell in love with their designs because there's a big possibility that renderings they give you were not their own. And if it's not theirs, there's a bigger chance that the output they will produce might not be as beautiful as the one you expected. Who would've uploaded the works of another if they could make a beautiful rendering of their own? Getting their service may put you at higher risk of losing money and getting a substandard product or, worse, a scam. Avoid these from happening. Always look or ask for rendering samples that could be expanded from your target service provider so you can always see even the smallest detail of the home. 

Are they consistent with the quality of output throughout?

This is another thing that you have to keep in mind. If they show ten renderings, ensure that all ten images have complete details and that the area's smallest detail can be seen when expanded. It should be 10/10 and not 7/10. If the latter was the case, it somehow signals you that this business may not be able to maintain the type of excellent work that they could provide you in the beginning. While you would like to give them the benefit of the doubt, you also don't want to lose your client's trust by offering inconsistent renderings. 

As a home builder or realtor, make sure to gain repeated customers/clients in the long run. One way to do this is to offer high-quality renderings consistently by getting the right artists. 

Can you compete with your competitors through their renderings?

This is the last thing that you need to watch out for under this category. The market is growing rapidly, and you don't want to lose your share by being left behind. So after checking the previously mentioned list, ask yourself or get some advice from your trusted partners, "can these renderings compete with my competitors' work?", "can they set an edge and allow me to increase my market share?" "Are they enough for me to stay and expand in the long run?" If you can answer these questions with a "yes," then you're now 25% sure that the rendering service you have in front of you offers a good one. 

Now, let's move on with the remaining 75%.  


If you're someone who checks the internet occasionally about anything, you've probably encountered different rates for this kind of service. Some charge overboard prices for their assistance, while some offer rendering services at a comparatively low price compared to others. Now, that makes you wonder, which among them you should pick, assuming that they all give the same output quality and offer the same perks? 

To guide you in this aspect, try to evaluate their rates by answering the following questions: 

Is the pricing too high?

Are they really going overboard? It's always good to give them the benefit of the doubt by checking why they charge a very high price. 

  • Are all the possible costs that you may encounter included in their package?
  • Are they offering a unique rendering or marketing service that could make you rise higher among your competitors?
  • Are they catering to VIPs and companies that are highly exclusive and luxurious?
  • Are they offering services that put your business operation at ease?

If the answer to these questions is "yes," then we could say that their pricing is reasonable instead of very expensive. However, if the answer to most of these questions is "no," then that's the time that we could conclude that this company is going overboard in its pricing.

Now let's move on with the second question.

Is the pricing too good to be true?

In your quest for finding the best firm, you have discovered companies that offer the same service at a meager price. Aside from that, they're offering almost everything you might need--no contract, unlimited revisions, fast delivery, good customer service, beautiful render! Who wouldn't want that? But, the thing is, that seems too good to be true. The reality is, attractive features always come with a cost, and it couldn't be that cheap unless the firm is trying to engage in a price war(insert anchor link) -- which rarely happens, especially in this field. So the next time you find such an offering, carefully investigate why or how come they get to offer services that seem too good to be true.

Keep this question in mind: Are there hidden costs?

These are usually stated in a word with an asterisk(*), so always check for comments with those marks to verify everything. Check terms and conditions all the time.  

*Price War - a pricing strategy where the firm is charging a very low price against their competitors at the expense of losing profit to gain a larger share in the market


If you're already solved with their product and pricing, this is the next thing that you have to find out. What is the essence of having a good product and a reasonable price if they only give you headaches because their process is not carefully planned?

Don't let them ruin your project. Make sure they'll give you a good experience by ensuring that their process is smooth and headache-free. To find out if they have one, here are the things you have to look out for: 

1. Consistency and transparency

A firm with a smooth process is consistent with what they advertise and will not confuse you. You don't have to go back and forth from one page to another to understand how your project will be done. It must be directly stated on their website, and when you ask them related questions about it, their response should be consistent and headed to whatever they have said on their page. 

2. Logical process

The process should be executed logically. The step that comes after another achieves intermediate output that ultimately brings you the render that you need. Their approach should amaze you how your project will be done, even if you don't micromanage it. 


People. The last P on our list and probably the most important among the 4Ps of good rendering service. Here's what you need to look for about them: 

What their former clients say about them 

Check what others have to say about them--the good and the bad (if there's any). Finding these reviews may eat up some of your precious time, but if you're planning to operate in the long run, doing such could save your time and effort instead. If you can't find any reviews about them, the very least that you can do is to check if they are operating legally. Don't forget to check their website too. Make sure it's secure because that saves you from the possibility of being hacked. Also, make sure that its contents resonate with what they're trying to convey. 

Good internal communication

If you're working with only one person, this won't be a problem. But, if you're working with a team, make sure that this is present, or else your project delivery might be delayed. Ask questions. Don't be afraid to scrutinize them and test the waters. If everything goes well, you'll know that you are in good hands and that, in essence, could secure your goals in the long run. 

Discover the way they showcase the three other Ps.

The 3Ps that were mentioned earlier are highly dependent on the last P, people. If you find that the business' product, pricing, and process are acceptable, the team or person behind it could be accounted for. Whatever they presented on their website about their product, pricing and prices could simply demonstrate how organized, coordinated and skilled those people are. And, truth to be told, those types of people are definitely the best ones to work with, so if you've felt like you've met them already, secure a spot in their service right away.

Are you looking for the words "skilled" and "creative" in the list? Well, the thing is, they are already given. All rendering businesses have amazing artists in their team, so the natural way to find out who renders best is how they will deliver you a fantastic experience that you cannot simply encounter with the rest. 

Our Solution

You have already spent a quarter of your hour reading this article, and we don't want you to spend another quarter of it looking for the rendering business that possesses all those qualities.   

Simply because all those qualities and tips already reflect ours. We at ProgressGuide have carefully planned our rendering process (insert link), pricing(insert link), and product(insert link) to make sure that we deliver you the best rendering service that you could have. We want to streamline your construction, architecture, or real-estate business in the best way possible, and if you give us a chance, we would like to assure you that you and your project will be in good hands. With that, we invite you to connect via [email protected] to begin your next rendering project with us. 

If you want to verify this before getting in touch with us, please feel free to visit our website(insert link) anytime and see how we could help you make progress! 

This article was last updated on Jul 13, 2024